BA Mass Communication & Journalism(BMCJ):



The Learning Outcomes-based Curriculum Framework (LOCF) for the BA Mass Communication & Journalism (BMCJ) degree program intended to design a broad learning framework to provide the human capital needs of the ever-changing Media and Entertainment Industry (M & E Industry). It also aims to inculcate and empower learners to innovation, incubation, and acquire entrepreneurship abilities along with professional and employable skills. It is also designed to imbibe primary research culture among learners to encourage Research and Development (R & D) potentials. It has also been structured to prepare the undergraduates to achieve skills for the digital and cyber world of the present and future era.

The program incorporates current and futuristic trends in the Media and Entertainment Industry with Graduate Attributes (GAs) such as disciplinary knowledge and skills, influential and effective communication, self-directed learning, critical thinking, problem-solving abilities, digital empowerment, ability to apply knowledge, lifelong learning, analytical reasoning, research-related skills, cooperation/team work, scientific reasoning, reflective thinking, multicultural competencies, leadership readiness/qualities, ethical reasoning, global vision, professional commitment and sensitizing with Sustainable Development Guards (SDGs) of United Nations. It also aims to build future ready professionals and socially responsible global citizens working in a multi-cultural environment contributing to the attainment of global peace.

The fundamental premise underlying the learning outcomes-based approach to curriculum planning and development is that higher education qualification such as BMCJ are awarded on the basis of demonstrated achievement of outcomes (in terms of knowledge, understanding skills, attitudes and values) and academic qualities expected from a graduate or the professional program such as B.A. in Mass Communication & Journalism . The learning outcomes specify what exactly graduates after successfully completing the Mass communication & Journalism degree programme of study are expected to know, understand and able to practice on the professional level .

The expected learning outcomes are very important in present-day context, as it is generally observed that graduates of professional programs such as Mass communication & Journalism are mostly not employable in view of M & E Industry. Therefore, higher education degrees must formulate Graduate Attributes (GAs), qualification descriptors, learning outcomes and course learning outcomes which will help in curriculum planning and development in the form of design and delivery. The overall formulation of the professional degree program must equip learner to have competencies to provide deliverables to the human capital hungry industry.

The overall objectives of the Learning Outcomes-based Curriculum Framework (LOCF) for Mass communication & Journalism degree are:

  1. To impart the basic knowledge of Mass Communication & Journalism and related areas of studies.
  2. To develop the learner into competent and efficient Media & Entertainment Industry ready professionals.
  3. To empower learners by communication, professional, and life skills.
  4. To impart Information Communication Technologies (ICTs) skills, including digital and media literacy and competencies.
  5. To imbibe the culture of research, innovation, entrepreneurship, and incubation.
  6. To inculcate professional ethics, values of Indian and global culture.
  7. To prepare socially responsible media academicians, researchers, professionals with a global vision.